Independent Dealer & Trademark Disclaimer

Authentic Luxury Watch is an independent online retailer specializing in the sourcing and sale of authenticated, pre-owned luxury timepieces.

• Non-Affiliation: We are not an authorized dealer for Rolex S.A. or any other manufacturer. We are not affiliated with, endorsed by, or sponsored by Rolex S.A., Rolex USA, or any of their subsidiaries.

• Trademarks: All brand names and trademarks (including “Rolex,” “Oyster Perpetual,” “Submariner,” and “Datejust”) are the property of their respective owners. We use these names for descriptive purposes only to identify the specific watches offered for sale.

Our Story

AuthenticLuxuryWatch.com® is a family-owned and operated business dedicated to offering Swiss-made luxury authentic watches at unbeatable prices.

Unlike many online watch retailers, our journey began at the heart of the industry as a brick-and-mortar authorized dealer of watches and jewelry. Our original family business, McPherson Jewelers, served our community with integrity and expertise from 1979 through our Southern California base.

To serve an international clientele, we made the bold decision to transition into the online marketplace. By re-branding as AuthenticLuxuryWatch.com®, we have been able to leverage our decades of industry experience and high-volume ordering power to offer significant discounts directly to our clients. While our platform has changed, our core value remains the same: we treat every client like a member of the McPherson family.

Authenticity & Service Guarantee

We are committed to providing outstanding service alongside the most competitive prices online.

• 100% Guaranteed Authentic: All watches sold by AuthenticLuxuryWatch.com® are guaranteed to be original and 100% authentic, with the original manufacturer serial numbers intact.

• Certificate of Authenticity: Every order includes a signed Certificate of Authenticity issued by AuthenticLuxuryWatch.com® to confirm the integrity of your purchase.

• Independent Warranty: Because we do not sell products in accordance with manufacturer-suggested retail pricing (MSRP), the warranty of merchantability is provided directly through AuthenticLuxuryWatch.com®. In most cases, we match or exceed the original manufacturer’s warranty term, often adding an extra year of coverage to ensure your peace of mind.

Customization & Sizing

We offer complimentary bracelet sizing at the time of purchase. Please provide your wrist circumference in the comments box when placing your order.

• Free Sizing: Includes the removal of links to fit the provided measurement. Removed links will be included in your package.

• Note: Sizing is an estimate based on your provided measurements; we are not responsible for subsequent readjustment fees. Sizing requests may delay shipment by up to one business day.

Representation & Sizing

All sizing specified on our website is approximate and follows the standard dimensions advertised by the manufacturers who produce the products. We strive to provide the most accurate representation of our inventory to ensure you find the perfect timepiece.